Bulk SMS is the use of a short message service (SMS) to send out hundreds or thousands of messages to recipients on a list quickly and efficiently. An SMS that allows text messages to be sent between people's mobile or wireless phones quickly and efficiently. This is done using the same message and is typically done as advertising or a promotion, to let as many different people as possible know about a concert, major sale or similar event
A defining characteristic of bulk SMS messaging is that businesses and organisations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application, a software programme, a web interface, or integrate an SMS API with their website or system. These bulk SMS messaging solutions interface with a service providers’ SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world. An SMS gateway acts as a relay between the mobile network operators and a wireless applications service provider. These SMS gateways allow for SMS traffic to distributed via a direct connection to the SMSC (Short Message Service Centre) of a mobile network operation and then onto a recipient’s mobile phone number.
The uses of bulk SMS messaging is continually evolving as new business or public benefit needs are identified. From large scale businesses to small enterprises, community groups to educational institutions, bulk SMS messaging provides a cost effective solution for managing communications with small or large contact groups. Before commencing with the sending bulk SMS messages it is important to note that you must comply with the regulations specific to your country and the country to which you are sending SMS messages.